You build the ad, write the copy, set the budget, hit submit, and an hour later there’s a red banner. “Disapproved.” No friendly explanation, just a policy name you’ve never heard of.

It’s frustrating, but it’s usually fixable. Most disapprovals come from a handful of repeat problems.

Read the exact reason first. It’s tempting to rush and resubmit. Don’t. Open the disapproval details and note which policy it names. Fixing the wrong thing and resubmitting over and over can make the whole thing drag on.

Check the landing page, not just the ad. A lot of people polish the ad text and forget that reviewers click through. If the page is slow, broken, covered in pop-ups, or doesn’t match what the ad promised, that alone can get you flagged. The page should deliver what the ad says, in plain view.

Look for claims you can’t back up. “Guaranteed results,” “lose 10 kg in a week,” “the best in the city.” Big promises are a common trigger. If you can’t prove it, soften it or leave it out.

Watch your wording and formatting. ALL CAPS, odd punctuation, excessive exclamation marks and gimmicky symbols often get ads rejected. Write like a normal person talking to another person.

Be careful with sensitive topics. Health, finance, alcohol, and anything involving personal characteristics tend to get extra scrutiny. Ads that seem to point at something personal about the viewer can be flagged. Say what you offer, not what you assume about them.

Make sure your business details are clear. A page with no contact information, no business name and no explanation of what you sell looks suspicious. Add an About page, a visible contact method, and clear terms and refund information.

Check the basics of your site. Working links, a secure connection, mobile-friendly layout, and no automatic downloads. Boring, yes, but it’s where many problems start.

Don’t recycle a rejected ad with tiny tweaks. Changing one word and resubmitting rarely works if the underlying issue is the page or the claim. Fix the real cause.

Keep a simple log. Note the date, the ad, the policy named and what you changed. After a few weeks, you’ll see what keeps tripping you.

Know when to ask for a second pair of eyes. If you’ve fixed what you can and still get rejected, a specialist can look at your account, ads and page together and spot things you’ve gone blind to. If you’d like that, talk to our team and bring your disapproval notices with you.

Disapprovals feel personal, but they aren’t. Treat each one as a checklist, and most can be cleared in an afternoon.